The Bathing Beauties project was conceived by Michael Trainor in 2005 in response to his appointment by Lincolnshire County Council as lead artist on the Lincolnshire coast, UK.   His big idea, Bathing Beauties, put this superb partly forgotten 10 mile stretch of Lincolnshire coastline from Mablethorpe to Anderby Creek on the worldwide map with the launch of international competitions which took place in 2006 for artists, architects and designers to ‘Re-imagine the Beach Hut for the 21st Century’.   The competition elicited one of the most exciting responses to any architectural competition this century, with over 240 incredible conceptual design structures from over 15 countries. You can find out more about the project on the Bathing Beauties website.

Our Bathing Beauties Festival seeks to use the same alchemy, exploring the traditions of our sea side through a high quality, innovative creative arts festival rooted in the East Coast and its coastal heritage.

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